Buffalo, New York · Marketing + Media

Valerie Bello

I know how to hold an audience.

I’m a communications strategist, content producer, voiceover artist, former radio personality, and educator who turns complicated ideas into clear, human stories.

Valerie Bello in front of a colorful mural

ON AIR since 1999
Now making B2B worth listening to.

Artvoice Best of Buffalo
Best Radio Personality
CMA + ACMRadio honors
40 Under 40Buffalo Business First
20+ yearsBroadcast + production
15 yearsHigher education
01 / The through line

The job changed.
The skill didn’t.

For more than two decades, I made split-second decisions live on the radio: find the story, read the room, and keep people listening.

Then I spent 15 years teaching the craft. Today, I bring that same audience instinct to B2B marketing at Sealing Devices—shaping campaigns, launches, trade-show experiences, social content, photography, and video for complex manufacturing audiences.

I’m at my best when the subject is technical, the deadline is real, and the audience has better things to do. That’s where clarity, curiosity, and a little personality earn attention.

02 / Selected work

Strategy with
a pulse.

From the first hook to the final edit, I build communication that knows who it’s for and what it needs to do.

02

Digital storytelling · Buffalo

Local stories people actually want to open.

Search-aware, personality-forward digital content developed for WYRK—from useful guides and explainers to the wonderfully specific culture of Western New York.

Read a favorite
03

Social · Content · Conversion

Creative built to stop the scroll—and move people.

Social campaigns, visual content, SEO, and lead-generation work created for brands including Novelli Wellness, Core Capacity Transformations, and WYRK.

Browse the archive
03 / Voice + production

The mic is still on.

More than 20 years of voiceover work across commercials, narration, on-hold messaging, B2B presentations, video, and animation—backed by hands-on audio and video production experience.

Voiceover demoCommercial · Narration · Imaging
A rainbow arching over downtown Buffalo
Buffalo isn’t just where I work. It’s part of the voice.
04 / Experience

A career in
three acts.

Different rooms. Same instinct: understand the audience and make the message land.

  1. 1999—2021

    Act I · Live

    Radio personality + producer

    Two decades behind the mic at Buffalo stations including WEDG, WHTT, and WYRK—building community, creating digital content, and performing live without a net.

  2. 2005—2023

    Act II · Teach

    Professor of communications

    Fifteen years teaching broadcasting, media, public speaking, and digital communication—and learning just as much from every new generation of storytellers.

  3. 2024—NOW

    Act III · Build

    Marketing specialist

    Bringing strategy, writing, production, and audience insight together at Sealing Devices to make highly technical B2B stories clear and compelling.

Education: M.A., English & Media Study, University at Buffalo B.S., Media/Communications, Medaille College

05 / How I work

Useful. Unexpected.
Never generic.

01

Find the hook

Every audience gives you a reason to care. My first job is finding it.

02

Make technical human

Clarity doesn’t flatten expertise. It makes expertise useful.

03

Create end to end

I can shape the strategy, write the story, shoot the asset, and make the edit.

04

Keep it moving

Live radio teaches you something valuable: the show must, in fact, go on.

Have a complicated story?

Let’s make it
worth hearing.